What made you decide to apply for elevate?
MA: One of the main reasons I applied to the ELEVATE program was to investigate opportunities for exploiting the findings from my PhD research. The research findings had generated quite a lot of interest that ultimately results in this question, where can I buy it.
What would you say to other students who have an idea/might be thinking of applying?
MA: It is definitely worth going through this process even if you don’t think you are an entrepreneur. You get to increase your business awareness and understand how business leaders think. It is quite different from how academics think. If you are an entrepreneur wannabe, this will give you a good head start with potential business network opportunities.
“It is definitely worth going through this process even if you don’t think you are an entrepreneur.”
How has participating in Elevate helped develop your business idea?
MA: Initially we knew that our idea has lots of potential but it was quite vague. Now we understand how to carry out market research, create business models and practical steps to commercialization.
How has participating in Elevate helped you as a person/entrepreneur?
MA: I have developed increased awareness of business opportunities and the ‘How to’ start any business venture. More recently I am beginning to identify different business opportunities and I sometimes joke to myself, I should have read business instead of engineering.
“I am beginning to identify different business opportunities and I sometimes joke to myself, I should have read business instead of engineering.”
Do you think participating in Elevate was more beneficial than ‘going it alone’?
MA: Definitely positive, having to answer so many questions from participants and facilitators cleared a lot of my ‘cobweb’ thinking on business and starting a business.
What are your plans for the business now the course has come to an end?
MA: Continue to explore ways to bring product to market through a range of government initiatives and establishing an active relationship with business mentors. There is still one or two development and testing phases to be completed before potential market will accept and approve our products.
E4R technologies provides Effective, Efficient, Enjoyable and Evidence-based Rehabilitation systems. Our products ensure that you carry out your physical rehabilitation exercises correctly, with fun and effectively, guaranteeing that you get the most of every exercise session. We achieve his by using wearable sensors and exercise software application based on current recommended standard exercises.